Wednesday, 28 November 2012

Filming Log 1

My group and I have chosen a series of urban settings for our filming of our alternative Rap/ Hip Hop music video to take place. We chose to shoot our performance scenes in these urban locations so that our video is suitable for our Hip Hop genre. We travelled up to central London with our artist (Jason) by train then travelled from location to location via the London bus. We paid for Jason's travel and he was already dressed in the costume that we had requested as this would help audiences of the music video to recognize him as a rap artist. 




































The first location was London South Bank, which had a skateboarding area that had graffiti decorated walls, this was suitable as it was urban and contained features stereotypically associated with out genre. Within our filming we were able to capture shots with the skateboarders skating in the background which will add realism to our music video. We was able to shoot these scene fairly easily as the space used was quiet and empty which allowed us to work promptly. 




























































































The second location was Regent Street, this scene involved our artist (Jason) standing still so that the general public were able to walk past easily. We will use this shot in editing to speed up the pace of those around artist whilst the artist remains still. This was a slightly harder scene to shoot as we had to chose a place that captured all elements of a busy London high street (Shops, Buses, People), without getting in the way of the public and getting the shot we was aiming for. We were able to achieve this successfully and captured the London atmosphere.























The third and final location of the day was Trucadero where there are groups of hip hop dancers practicing for the public to see. We chose to film here as we would be able to feature the dancers in the background adding a more obvious Hip Hop element to our music video. The location was easy to use however we did have to ask the permission of the dancers to be featured in the background and they complied willingly which made this filming process easier. We spent the most amount of time in this location as we were able to capture a variety of planned and unplanned shots featuring the artist and the dancers as well as the dancers alone.

All the filming that took place will be used for the main aspects of the video which means that there are only narrative scenes left to film. The fact that the Bulk of our filming for our music video is already complete allows us to begin editing and choosing shots which and best suited to our music video. The artist (Jason) was easy to work with and followed instruction well which enabled my group and I to be efficient and productive.

Thursday, 8 November 2012

Mood Board

Monday, 5 November 2012

Idea Treatment


My group and I are creating a music video to a melodic Hip Hop song. The song is about being in love and getting high and we wish to portray element of this within our music video. Our video will have a series of settings, characters, props and shot types. This video will be a hybrid between narrative and performance it will have a linear narrative showcasing a couple’s relationship, it will demonstrate the highs and lows in a relationship which relates to the song as it is about being in love, however it will also intertextualise the highs and lows of getting high. 

This video will also contain many aspects of performance that will take place in urban areas such as busy high streets, tunnels, and hidden spaces. We have chosen these particular locations, as it would be a convention of the Hip Hop genre. We intend on using very stereotypical hip hop costume for the male and female characters, this means that the male will appear to have wealth by wearing the latest and most stylish costume associated with this genre. The female will purposely be wearing revealing costume as this will create an over sexualised image of her which is a common idea within the Hip Hop genre.  We will be using very realistic props within our music video however they will all have relevance and be used to create a sense of verisimilitude. Examples of the props we will need to use will be mobile phones, a roll up spliff, a vase and others that will add to a setting a used within a scene. 

The most important feature within our music video that will cause it to reach it potential and allow us to capture and emphasise on aspects of the video that are necessary will be the camerawork and editing. We will be using lots of camera work that is commonly used within the Hip Hop genre in order to make our video fit in with the genre. The shot types that will be used the most throughout the video would be close ups, wide shots and long shots, this is because the create emotion such as isolation, they can promote empathy with the audience and they also capture the setting surroundings as well as those being the main shot types within hip hop music videos. We will also be using; low angle shots, panning and zoom in’s to create the image of superiority.  The editing techniques that will be used will be slow motion and black and white filter and these will exaggerate aspects of the video create a more intense atmosphere.  All of these aspects combined will allow us to create a music video that will be emotive and powerful in regards to the narrative and performance as well as fitting in with the genre of hip hop and will look as realistic as possible using our knowledge of editing and camera skills.

Pharcyde Drop Analysis