It was very
important for my group and I, after completing our 3 products, to get audience
feedback regarding the products. This is because we had created the products
for our audience therefore in order to evaluate how successful our products
were we needed to gather opinions from our audience to identify what was
successful and what was unsuccessful.
Firstly when
choosing our target audience during the planning stages of our products my
group and i had decided that it should be teenagers and young adults between the
ages of 14 – 25 as this is the age group that has the most disposable money and
time, therefore they are the most likely group of people to watch music videos,
look and buy digipak’s and visit artist websites, We had also chosen this age
group as they were the largest age group that listened to and were influence by
our chosen genre (Hip Hop) therefore it was important to direct and create our
products for the right people. As this chosen audience had been decided when getting
feedback it was important to get it from our target audience as the products
were made for them so therefore their opinions on the product were of the most
value and what we would take into consideration. Even though we had selected
our audience carefully we had ensured that they did not particularly favour a
particular genre of music as we were very aware that all different audiences would
be viewing our products therefore it still had to appeal to everyone. When gathering our audience feedback we did
mainly aim to get feedback from males as they do take more of an interest in
the hip hop genre therefore they are most likely to recognise stereotypical aspects
of the genre and identify what works for the genre and what does not. This
stage was very crucial as we didn’t want the results of feedback to bias and
dishonest, however we did feel as though it was very important that the
audience did have genre knowledge in order to base their feedback on. I don’t
think that we have chosen a niche market to get our feedback from as the hip
hop genre is so large and widespread. There is also such a variety of styles of
hip hop and we have not selected a particular type which makes our audience
very open and the different responses are likely to be based on the style of
hip hop they like best which could enable our products to essentially be more
diverse and appeal to all the different styles within the genre. Essentially I
think the audience we did receive our feedback from were the most appropriate
as they were able to give us honest opinions and thoughts on the 3 products as
well as well as giving knowledgeable feedback making it even more valued as
there is genre knowledge behind the response which could enable our products to
be more successful within the genre.
When getting
our audience feedback we did and online survey via survey monkey and videoed
interviews asking what was liked about the product and what could be improved
on regarding the product. Even though these questions were very basic, I think
that they were the most suitable questions as these questions were very open.
They allowed us as creators to hear or see what the audience liked about the
products, so we could establish the successful aspects of the products. However
I do personally think that the improvement question was the most important as
this would allow us to identify what we would change/alter if we had the opportunity
to create the products again. Also this questions means that we can establish
what was unsuccessful to whom and potentially identify whether our products
appealed to a more specific audience that we had originally decided. The use of the video allowed us to visually
see honest answers being given after they had been seen viewing the products
and this was very important to us as if the answers were truthful we were more
able to get an accurate reflection as to whether our products were actually as
successful as we believed it to be. The
online survey was also very good as it allowed our audiences to see our
products and answer some basic questions regarding our product which was a less
time consuming method and the audience were able to do this in their own time
at their leisure, feeling no pressure therefore the answers as also likely to
be truthful. Also by using this survey the audiences could respond anonymously therefore
they may not have been part of our selected target audience which meant that we
were still able to get a wide range of responses from the audiences which would
allows us to see how receptive it was by all audiences and also how we could be
it appeal to a wide audience if we had the opportunity to create the products again.
When getting
audience feedback regarding the music video I was able to watch the audiences
view the video and see their initial reactions to the music video which I
personally liked as I was able to visualise for myself what parts of the music
video got the audiences to respond enthusiastically and what aspects of the
music video were not so exciting to the audience. I found that from the
feedback the most successful aspect of the music video was the use of the
technical edits, this was regarding the fast motion, slow motion and the green
screened background that featured travelling smoke. In particular the green
screened background appeared to be very popular for a variety of different
reasons. For example one of our audience members stated “I liked the green
screened background as the use of technology was very evident and also the
smoke theme is very current and relates back to the song, the digipak and the
website”. I personally believe that this aspects of the music video was very
successful as it looked very professional and something that would be commonly
seen within real music videos, I also think the fact that it can be linked back
and related to the other products and the song is very successful as this
creates a recognisable synergy between the three products which was one of the
main aims. From this I am able to learn and understand that a prominent use of
technology throughout the music video is a popular aspect as it adds character to
a scene and shows use of modern day technology which appears to be popular
today. If we had the opportunity to create the music video again I would definitely
include a wider variety of green screened shots featuring different background
and more slow motion as these aspects of the music video add altered scenes the
video which essentially appears to be attractive and popular to our target
audience. The aspect of the music video
that appeared to be the least successful was the fact that there were no other characters
within the music video and there were a lot of repeated locations. The fact
that our artist was our only character within our music video was not a part of
our original idea however due to the inability to get actors/actresses that
were able to film when we needed to meant that we had to cut that aspect out of
our music video as we had time restrictions in order to get all of our footage
filmed. Due to this we decided that it was very common for artist to have green
screened scenes of themselves within their music videos as the main scenes
within the video so we had decided to adopt this idea for our music video. Also
our artist was able to lip sync so well in these shots and we were able to get
such a large amount of footage that it was best to use these shots hence why
they are so heavily featured within our music video. If we had the opportunity I
think that when filming we would use more locations within our music video that
were similar to the south bank scenes as these added colour and modern youth to
our music video making it more current and essentially making it more popular
among our target audience.
When getting
feedback from our target audience regarding the digipak I had found that the
most popular aspects were the smoky background image and the graffiti art
background image. From the feedback the smoky background was as popular as it
had related back to the music video and the website which unexpectedly
audiences really liked. I believe this was as popular as there was a continuous
theme that could be related to young people for a variety of reasons. Also the
image is very simple yet it still manages to capture the element of enigma as
there is no source of the smoke evident in the image therefore the audience are
unaware of where exactly the smoke is coming from. The graffiti was very popular as it is adds verisimilitude
to the digipak and it’s a hip hop style of artwork therefore it fits in well
with the genre. “The graffiti art image is what I like about the digipak the
best because it’s a reflection of hip hop culture in an art way, which is
something I really, like to see” was a response from one of the audience
members regarding the digipak. I think that this response is very useful as it
is evident that the audience member has based there response on knowledge of
the genre and this response also shows that art work is an aspect of the
digipak that people will notice if they were to buy the products therefore it
is important to be creative, attractive and fit the genre with the artwork
which this image is able to do. If we had the opportunity to create this image
again then I personally think that we would include more graffiti artwork that
were of different styles showcasing different art formats (e.g. writing,
pictures) as this is colourful and appealing to our target audience. An aspect of the digipak that was not so
popular was the fact that the smoke image had been used repeatedly within the
digipak, and the audience thought that we could of used another image replace
the repeated smoky images. I agree with this response; however we did repeatedly
use the smoky image in order to reinforce the theme throughout the three
products. Also there was risk that if other images were used the smoky image
could potentially appear to be very random and audiences may not have
understood the use of the image. However if we were to improve this is we had
the chance to do so I think that the repeated images would defiantly be
replaced and if not replaced they would be altered so they were all slightly
different as the use of the same picture can be tedious for audiences to look
at and potentially dissuade them from looking or even buying the products.
The website was
very popular among our audiences as it was so professional looking which
automatically and potentially unconsciously made the website appeal to the
audience as they feel as though this is a real product. The most successful
aspect of the video is the fact the use of colours and the navigation was so
easy to use and access for the audience. The colours of the website were black
and white which were very simple however this had linked to the music video
which had made the connection between the products. Also the black and white
made the website very clear as even though it was simple there was nothing to
confuse the audience’s view of the website which makes it easier for the
audience to view the website. One of the most important aspects of the website
is navigation which we had discovered in our research of websites as if a
website is difficult to navigate it is likely to put audiences off from viewing
the website again and encourage them to come of the website altogether therefore
it was important that our website did not do this. Fortunately for us it was
one of the most popular aspects of the website. The first page of the website
is an enter page playing our artist song and showing the title of our artist
name, once this page had been viewed it linked to the homepage of the website which
also featured many other pages such as new, tour dates and merchandise. This
easy access around the website for the audience meant that they were able to
get around the website easily and if they went on the website for a particular
reason they were able to locate the part of the website they had wished to
easily. One aspect of the website that was fairly unpopular was the fact that
there was no blogger page, which meant that the fans were unable to interact
with one another and comment on the artist website. If we had the opportunity to
create the website again this is definitely something that we would include
within our website as it is very important for the fans to be able to interact
with one another and have discussions regarding the artist. Also this is a very
common feature of professional websites currently therefore it is important
that our page is also very current and contains the features of a professional
website.
Overall from
the audience feedback I do believe that our products have been successful and are
very popular among are target audience which was very important as they are the
people that our products were created for, however I do think that the
unpopular aspects of our products would be things we would improve on in the
future or if we had the opportunity to do so again as not only would this enable
us to create better products but it would also make it more suitable to the
genre and the audiences who have to watch and view these products.
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