Digipak Construction Steps

Website Stages by little-gina

Final Digipak Sketch

Digipak Design Sketches Rough

When creating a digipak there are many ideas that have to be considered such as, artwork, colour and what should be included. When designing my digipak I thought it was essential to include a DVD of the music video as this is an added extra feature that the fans and audiences will gain from purchasing the whole digipak as opposed to an album. There will also be a quote that will be related to the artist, the album name and the songs included on the digipak as this links the whole album together.

For my first design the front cover of the digipak would contain lots of little images of the logo in different costumes so the audience are able to immediately recognise who the artist is. Also the lots of little logos will add the appearance of lots colour which would be eye catching to the audience. This theme of lots of little images would be continuous throughout the digipak and the little logos will be used to border the different aspects of the digipak. On the back the little logos will be bordering the track list, an image for the artist and the quote from the artist. On the CD there will be an enlarged image of the artist facing as this will add to the continuous theme and on the DVD there will be an image of the artist logo facing backwards as it stops the images from becoming boring and this will allow the audience to acknowledge the difference between the CD and the DVD.

For my second design I have continued with the use of the logo as I believe this is a clear image that will be recognised by the audiences. However on the front cover there will be an enlarged image of the logos head where only the afro and the eyes and nose can be seen as this sense of mystery about the facial expression below the nose as it cannot be seen. The back cover to the digipak will contain the bottom half of the logo and in the trousers of the logo the track list will be featured. One of the pages will feature artist’s artwork which will contain a background of smoke rising and just the top of the logo's head to follow that sense of enigma. The page with the quote will also contain a smoky background so there is a synchronised theme and the use of the smoky background will link with the quote and the album name. The CD and DVD difference will also be the same as the first design with the CD containing the logo image (frontwards) and the DVD will contain the logo image (backwards).

Font Ideas

Colour Scheme Ideas

When choosing a colour scheme there are a lot of different aspects that have to be considered in order to make the right choice. The target audience of the album are the audience that the digipak/album has to appeal to therefore it must be suitable to the target audience and the genre and the type of people that listen to a Hip Hop are generally different to those who listen to rock. Also the colour scheme should relate to the artist and the message given by the artist as this will create a direct link between the artist and the album rather than a contradiction and something that will confuse the audience. Colour scheme can affect the way an image or artwork looks therefore it is important that there is a synchronisation between the colour scheme, the artist and the music. Finally the colour of the digipak has to capture and get the attention of audiences and potential audiences as it is the first thing that is seen by the audience, this is why choosing the correct colour scheme is important. The first option would be a mixture of bright colours as this will immediately attract audiences. The second option is black and white as the shadow will add mystery and the subdued colours match with the style of the Hip Hop song.

Colour scheme ideas from DmeeThriller

Artist Logo Design

For the Digipak I believe that it is best to keep the same artist logo as the one used for the music video, this is because the repeated use of the logo will allow it to be commonly recognized by audiences and automatically associated with the artist. By using a different artist logo I think that there would be a disconnection between the artist, the digipak and the music video. By using the same logo for all products produced by the artist is creates a brand which audiences will recognise and be attracted to.

However I do think that the same logo could be altered in many ways in order to add a different element to the different aspects of the brand. For example clothing and accessories could be changed however the main features should remain the same in order for the logo to be recognised and associated with the artist. I think that if the different varieties of the same logo are used throughout the digipak then it could show the different forms of the artist and could represent the different products being created (music video, digipak and website).

Idea Brainstorm

Genre Album Cover Analysis

Genre album cover analysis from DmeeThriller

Annotation of Alternative Album Covers

Alternative album cover annotations from DmeeThriller

Evaluation of Student Digipak

Filming Log 2

The second part of my group and I’s filming was meant to be a series of narrative scenes which would contain to actors and take places at my house. Unfortunately the actor and actress we had intended on using continuously cancelled on which meant that we would have to use our contingency plan in order to create a brilliant music video, stick to the conventions of the Hip Hop genre and have enough footage to fill the whole song. What we had chosen to film were more performance scenes however these were against a blue screen which means  in editing we will have the ability to alter the back ground. This form of filming is commonly used not only by Hip Hop artists but also by other artists. This form of filming is very professional and allows the artists to be the focus of the scene. We filming our artist (Jason) standing directly in front of the camera against the green screen and we also filming him facing left, right and the back of him and well as doing a low angle long shot and a close up shot of his hands. This will allow for a variety of effective jump cuts to be made in our music video making it look as realistic as possible. I personally believe that this inconvenience has managed to benefit the group as the scenes we have filmed will allow the music video to be very artists based as well as using a range of different shots.