Artist Logo Design

For the Digipak I believe that it is best to keep the same artist logo as the one used for the music video, this is because the repeated use of the logo will allow it to be commonly recognized by audiences and automatically associated with the artist. By using a different artist logo I think that there would be a disconnection between the artist, the digipak and the music video. By using the same logo for all products produced by the artist is creates a brand which audiences will recognise and be attracted to.

However I do think that the same logo could be altered in many ways in order to add a different element to the different aspects of the brand. For example clothing and accessories could be changed however the main features should remain the same in order for the logo to be recognised and associated with the artist. I think that if the different varieties of the same logo are used throughout the digipak then it could show the different forms of the artist and could represent the different products being created (music video, digipak and website).