When
choosing a colour scheme there are a lot of different aspects that have to be
considered in order to make the right choice. The target audience of the album
are the audience that the digipak/album has to appeal to therefore it must be
suitable to the target audience and the genre and the type of people that
listen to a Hip Hop are generally different to those who listen to rock. Also
the colour scheme should relate to the artist and the message given by the
artist as this will create a direct link between the artist and the album
rather than a contradiction and something that will confuse the audience.
Colour scheme can affect the way an image or artwork looks therefore it is
important that there is a synchronisation between the colour scheme, the artist
and the music. Finally the colour of the digipak has to capture and get the
attention of audiences and potential audiences as it is the first thing that is
seen by the audience, this is why choosing the correct colour scheme is
important. The first option would be a mixture of bright colours as this will immediately
attract audiences. The second option is black and white as the shadow will add
mystery and the subdued colours match with the style of the Hip Hop song.
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