Monday, 21 January 2013

Digipak Design Sketches Rough

When creating a digipak there are many ideas that have to be considered such as, artwork, colour and what should be included. When designing my digipak I thought it was essential to include a DVD of the music video as this is an added extra feature that the fans and audiences will gain from purchasing the whole digipak as opposed to an album. There will also be a quote that will be related to the artist, the album name and the songs included on the digipak as this links the whole album together.


For my first design the front cover of the digipak would contain lots of little images of the logo in different costumes so the audience are able to immediately recognise who the artist is. Also the lots of little logos will add the appearance of lots colour which would be eye catching to the audience. This theme of lots of little images would be continuous throughout the digipak and the little logos will be used to border the different aspects of the digipak. On the back the little logos will be bordering the track list, an image for the artist and the quote from the artist. On the CD there will be an enlarged image of the artist facing as this will add to the continuous theme and on the DVD there will be an image of the artist logo facing backwards as it stops the images from becoming boring and this will allow the audience to acknowledge the difference between the CD and the DVD.

For my second design I have continued with the use of the logo as I believe this is a clear image that will be recognised by the audiences. However on the front cover there will be an enlarged image of the logos head where only the afro and the eyes and nose can be seen as this sense of mystery about the facial expression below the nose as it cannot be seen. The back cover to the digipak will contain the bottom half of the logo and in the trousers of the logo the track list will be featured. One of the pages will feature artist’s artwork which will contain a background of smoke rising and just the top of the logo's head to follow that sense of enigma. The page with the quote will also contain a smoky background so there is a synchronised theme and the use of the smoky background will link with the quote and the album name. The CD and DVD difference will also be the same as the first design with the CD containing the logo image (frontwards) and the DVD will contain the logo image (backwards).

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