Closing Statement

At the beginning of the year my group and I were asked to create 3 products, a music video, a website and a digipak for our chosen artist. Over the last year we have spent time in researching into these products, planning what we wish to include and how we want our products to be portrayed then actually producing these products. Overall the process has been time consuming but most of all it has been extremely educational in terms of media forms as by going through these processes I have been able to gain an understanding as to what goes into and what it takes to makes these products in real life. These has also enabled be developed my skills on different programs such as final cut express and been able to create something that is professional looking. I hope that enjoy going through by blog and are able to see the effort, passion and development that has gone into the creation of by products. Thank you.

Final Music Video (Altered Minds - Be Lifted)

Final Website

http://giannifrancis.wix.com/alteredmindshighlife

(There may be difficulty with opening this website on a mac computer)

Final Digipak

Evaluation Question 1

Evaluation Question 2

Evaluation Question 3

It was very important for my group and I, after completing our 3 products, to get audience feedback regarding the products. This is because we had created the products for our audience therefore in order to evaluate how successful our products were we needed to gather opinions from our audience to identify what was successful and what was unsuccessful.

Firstly when choosing our target audience during the planning stages of our products my group and i had decided that it should be teenagers and young adults between the ages of 14 – 25 as this is the age group that has the most disposable money and time, therefore they are the most likely group of people to watch music videos, look and buy digipak’s and visit artist websites, We had also chosen this age group as they were the largest age group that listened to and were influence by our chosen genre (Hip Hop) therefore it was important to direct and create our products for the right people. As this chosen audience had been decided when getting feedback it was important to get it from our target audience as the products were made for them so therefore their opinions on the product were of the most value and what we would take into consideration. Even though we had selected our audience carefully we had ensured that they did not particularly favour a particular genre of music as we were very aware that all different audiences would be viewing our products therefore it still had to appeal to everyone.  When gathering our audience feedback we did mainly aim to get feedback from males as they do take more of an interest in the hip hop genre therefore they are most likely to recognise stereotypical aspects of the genre and identify what works for the genre and what does not. This stage was very crucial as we didn’t want the results of feedback to bias and dishonest, however we did feel as though it was very important that the audience did have genre knowledge in order to base their feedback on. I don’t think that we have chosen a niche market to get our feedback from as the hip hop genre is so large and widespread. There is also such a variety of styles of hip hop and we have not selected a particular type which makes our audience very open and the different responses are likely to be based on the style of hip hop they like best which could enable our products to essentially be more diverse and appeal to all the different styles within the genre. Essentially I think the audience we did receive our feedback from were the most appropriate as they were able to give us honest opinions and thoughts on the 3 products as well as well as giving knowledgeable feedback making it even more valued as there is genre knowledge behind the response which could enable our products to be more successful within the genre.

When getting our audience feedback we did and online survey via survey monkey and videoed interviews asking what was liked about the product and what could be improved on regarding the product. Even though these questions were very basic, I think that they were the most suitable questions as these questions were very open. They allowed us as creators to hear or see what the audience liked about the products, so we could establish the successful aspects of the products. However I do personally think that the improvement question was the most important as this would allow us to identify what we would change/alter if we had the opportunity to create the products again. Also this questions means that we can establish what was unsuccessful to whom and potentially identify whether our products appealed to a more specific audience that we had originally decided.  The use of the video allowed us to visually see honest answers being given after they had been seen viewing the products and this was very important to us as if the answers were truthful we were more able to get an accurate reflection as to whether our products were actually as successful as we believed it to be.  The online survey was also very good as it allowed our audiences to see our products and answer some basic questions regarding our product which was a less time consuming method and the audience were able to do this in their own time at their leisure, feeling no pressure therefore the answers as also likely to be truthful. Also by using this survey the audiences could respond anonymously therefore they may not have been part of our selected target audience which meant that we were still able to get a wide range of responses from the audiences which would allows us to see how receptive it was by all audiences and also how we could be it appeal to a wide audience if we had the opportunity to create the products again.

When getting audience feedback regarding the music video I was able to watch the audiences view the video and see their initial reactions to the music video which I personally liked as I was able to visualise for myself what parts of the music video got the audiences to respond enthusiastically and what aspects of the music video were not so exciting to the audience. I found that from the feedback the most successful aspect of the music video was the use of the technical edits, this was regarding the fast motion, slow motion and the green screened background that featured travelling smoke. In particular the green screened background appeared to be very popular for a variety of different reasons. For example one of our audience members stated “I liked the green screened background as the use of technology was very evident and also the smoke theme is very current and relates back to the song, the digipak and the website”. I personally believe that this aspects of the music video was very successful as it looked very professional and something that would be commonly seen within real music videos, I also think the fact that it can be linked back and related to the other products and the song is very successful as this creates a recognisable synergy between the three products which was one of the main aims. From this I am able to learn and understand that a prominent use of technology throughout the music video is a popular aspect as it adds character to a scene and shows use of modern day technology which appears to be popular today. If we had the opportunity to create the music video again I would definitely include a wider variety of green screened shots featuring different background and more slow motion as these aspects of the music video add altered scenes the video which essentially appears to be attractive and popular to our target audience.  The aspect of the music video that appeared to be the least successful was the fact that there were no other characters within the music video and there were a lot of repeated locations. The fact that our artist was our only character within our music video was not a part of our original idea however due to the inability to get actors/actresses that were able to film when we needed to meant that we had to cut that aspect out of our music video as we had time restrictions in order to get all of our footage filmed. Due to this we decided that it was very common for artist to have green screened scenes of themselves within their music videos as the main scenes within the video so we had decided to adopt this idea for our music video. Also our artist was able to lip sync so well in these shots and we were able to get such a large amount of footage that it was best to use these shots hence why they are so heavily featured within our music video. If we had the opportunity I think that when filming we would use more locations within our music video that were similar to the south bank scenes as these added colour and modern youth to our music video making it more current and essentially making it more popular among our target audience.

When getting feedback from our target audience regarding the digipak I had found that the most popular aspects were the smoky background image and the graffiti art background image. From the feedback the smoky background was as popular as it had related back to the music video and the website which unexpectedly audiences really liked. I believe this was as popular as there was a continuous theme that could be related to young people for a variety of reasons. Also the image is very simple yet it still manages to capture the element of enigma as there is no source of the smoke evident in the image therefore the audience are unaware of where exactly the smoke is coming from.  The graffiti was very popular as it is adds verisimilitude to the digipak and it’s a hip hop style of artwork therefore it fits in well with the genre. “The graffiti art image is what I like about the digipak the best because it’s a reflection of hip hop culture in an art way, which is something I really, like to see” was a response from one of the audience members regarding the digipak. I think that this response is very useful as it is evident that the audience member has based there response on knowledge of the genre and this response also shows that art work is an aspect of the digipak that people will notice if they were to buy the products therefore it is important to be creative, attractive and fit the genre with the artwork which this image is able to do. If we had the opportunity to create this image again then I personally think that we would include more graffiti artwork that were of different styles showcasing different art formats (e.g. writing, pictures) as this is colourful and appealing to our target audience.  An aspect of the digipak that was not so popular was the fact that the smoke image had been used repeatedly within the digipak, and the audience thought that we could of used another image replace the repeated smoky images. I agree with this response; however we did repeatedly use the smoky image in order to reinforce the theme throughout the three products. Also there was risk that if other images were used the smoky image could potentially appear to be very random and audiences may not have understood the use of the image. However if we were to improve this is we had the chance to do so I think that the repeated images would defiantly be replaced and if not replaced they would be altered so they were all slightly different as the use of the same picture can be tedious for audiences to look at and potentially dissuade them from looking or even buying the products.

The website was very popular among our audiences as it was so professional looking which automatically and potentially unconsciously made the website appeal to the audience as they feel as though this is a real product. The most successful aspect of the video is the fact the use of colours and the navigation was so easy to use and access for the audience. The colours of the website were black and white which were very simple however this had linked to the music video which had made the connection between the products. Also the black and white made the website very clear as even though it was simple there was nothing to confuse the audience’s view of the website which makes it easier for the audience to view the website. One of the most important aspects of the website is navigation which we had discovered in our research of websites as if a website is difficult to navigate it is likely to put audiences off from viewing the website again and encourage them to come of the website altogether therefore it was important that our website did not do this. Fortunately for us it was one of the most popular aspects of the website. The first page of the website is an enter page playing our artist song and showing the title of our artist name, once this page had been viewed it linked to the homepage of the website which also featured many other pages such as new, tour dates and merchandise. This easy access around the website for the audience meant that they were able to get around the website easily and if they went on the website for a particular reason they were able to locate the part of the website they had wished to easily. One aspect of the website that was fairly unpopular was the fact that there was no blogger page, which meant that the fans were unable to interact with one another and comment on the artist website. If we had the opportunity to create the website again this is definitely something that we would include within our website as it is very important for the fans to be able to interact with one another and have discussions regarding the artist. Also this is a very common feature of professional websites currently therefore it is important that our page is also very current and contains the features of a professional website.

Overall from the audience feedback I do believe that our products have been successful and are very popular among are target audience which was very important as they are the people that our products were created for, however I do think that the unpopular aspects of our products would be things we would improve on in the future or if we had the opportunity to do so again as not only would this enable us to create better products but it would also make it more suitable to the genre and the audiences who have to watch and view these products.

The survey monkey graphs from DmeeThriller

Evaluation Question 4

How did you use media technologies in the construction and research, planning and evaluation stages?

The use of media technologies was prominent throughout all of the stages of creating my three media products (Music video, Website and Digipak) as it was important that I was able to learn and develop my knowledge and understanding of the different media technologies as well as being able to showcase my knowledge by using these media technologies is the best way I possibly could. These different media technologies enabled me to create and present professional stages and products throughout my A2 year.

 

The research stages were the first stages of the process as I needed to gain knowledge and a deeper understanding of what I was about to undertake, what I wanted to produce by the end of the year and what would enable my product to be as successful as possible. When doing my research I was firstly looking at the music videos I had liked and analysed why I had liked them. During this stage YouTube was the best media technology that I could of use as there is such a vast range of music videos on the site which not only allowed me to view the music videos I wished but it also allowed me to compare and take note of what other peoples opinion of the video was and why that was there opinion in the comments underneath the video. Due to the fact that I was able to watch this video on the internet meant that I was able to rewind and re-watch the video as many times as I had wished in order for me to thoroughly see the video this feature also allowed me to notice aspects of the video which I would not of previously noticed if I had watched the video on another media format such as the television. During the research stages I also had to look at the different genres in music video and the conventions they feature, I also use YouTube for this for the same reasons as my research for my favourite music videos. The fact that I was able to analyse these videos in such detail meant that I was really able to utilise the functions of the YouTube site in order for me to identify what I would and would not like to feature in my potential music video and what aspects create an excellent professional looking music video. As part of my research it was also important that I had research into different theories and theorist. The internet is so broad that that it was very easy for me to access the relevant knowledge related to the theorist and the theory. Even though the internet is the best media technology I could have used for research of this kind it also contains a lot of unreliable sources such as websites like Wikipedia therefore it was important but also heard for me to find a reliable source for me to base my knowledge and understanding of these theories on. YouTube was also very good as it contains such a variety of videos; I was able to watch people’s tutorials and explanations of how the theory relates to the artist of the music video. I personally think this is an excellent access to information as I can apply the basic knowledge I have learnt to something visual which help me to better my understanding and help me to consider how I wish or should use this theory within my music video. Included into my research was looking at the products that already exist that my group and I intend on producing by the end of the year. Through the help of Google images I was able to see a range of clear example of products that were existing already and I could Identify how popular they were and why they were popular I was able to do this as many of the images that I was looking at were linked to blog sites were by people were able to post their opinions and display similar research as what I was doing. This was excellent for me as I was able to get primary knowledge and opinions which would help me with designs for the ancillary products (Website and Digipak). I personally think that research is one of the most important stages in the process of my group and I creating our products as we are creating for a target audience and it is very important that we have the understanding of what the audience want, what appeals, what is popular and also identifying what is unpopular so we also know what not to include.  Through use of the internet sites I was able to use media technologies in order to develop and gain an understanding on the products I intend on creating.

 

 

 

 

 

During the planning of my products the use of media technologies that I was using was expanding as all of the processes where becoming specific to the products and there were certain media technologies I needed to use in order to display the choices and decisions we were undertaking as a group. The first stage in the planning was the basic ideas; for this is I had used a media technology called ‘bubbl.us’ which would enable me to display all of my potential ideas into a brainstorm format. This was very good for what I was trying to show as the site would give me a basic brain storm which I was able to expand on in whichever way I had chosen to. On this site I had the ability to separate my ideas into sections and then split these into smaller sections if I had wished to. I personally think that this media format way very helpful for me to use as I was able to display my ideas in a much more creative and interactive way. For many of the planning stages such as colour scheme ideas and design sketches I used another programme that was very similar to ‘bubbl.us’ called ‘Prezi’ this programme had a variety of templates I could use in order to display any information I wished to post onto my blog. On this site I was able to upload videos and pictures as well as text and for my planning stages this was perfected as it allowed me to display potential ideas in an attractive way whilst also being able to link other products such as images and pictures which I am unable to do on ‘bubbl.us’. The display of this programme allowed me to change the style and background of my presentation as well as editing the format and the order in which I was able to display my information which gave me freedom which a lot of other sites such as ‘bubbl.us’ do not do as they are much more restricting. There were also other important stages in the planning such as fonts and a site called ‘Da font’ provided a large variety of fonts split into different styles for example when designing the Digipak my group and I either wanted to use a cartoon or graffiti style font on this website I was able to click these sub-links which would lead me to a series of other specific styles. This site gave my group and I a large choice which meant that we were able to visualise and analyse the best option for use before choosing and option that was the most suitable for us. One of the stages of planning the music video product was my taking a genre specific music video and analysing the features that make it Hip Hop (our chosen genre) and the aspects and techniques we wished to adopt and include within our music video. We did this by watching the video repeatedly on YouTube and making the analysis, we then had to perform this analysis in front of a green screen whereby we filmed our analysis and then edited it using the programme final cut express. These media technologies allowed me to edit the shots by placing them into an order that worked best with the song, I then had to remove the green screen background and then place the video behind us in the scenes. This meant that we were discussing the music video whilst it was playing behind us, this form media technology allowed me to cut out the shots that I did not wish to include using the cut tool, I was able to remove the green screen in the background using the Chroma keyer where by it was take remove everything in the scene that was green and then our bodies would remain in the shot. From there I had to place the video behind us by adding it as an extra layer underneath the video. This media technology allowed me to use my basic knowledge of the programme from my AS year as well as develop the new skill of Chroma keyer which would benefit me in the development of the music video. I also used this programme for the lip syncing tests which was also included in the planning stages however it was simpler to do as all I had to do was cut the shots that were unable to be used and then ordering the scenes in the same order as the song. I then had to place the song underneath as a sound layer and then cut and move the scenes slightly so that they are in sync with the song. When choosing the song we had to make sure that it was not copyrighted so that we could have full access to the song, for this I had used a site that contained only non-copyrighted music. This website was very useful as it contained a large variety of genres from drum and bass, to pop and Hip Hop, this meant that we weren’t restricted in our choice. This media technology was not only very good for what we were creating but it was also could to have knowledge of as a media student alone as it provides such access to a wide range of different music which could potentially be used as non-diegetic sound in other products such as a short film clip.     

During the construction of our media products the media technologies were much more specific as they were used for making the specific products (Music video, Website and Digipak). For the construction of the music video we firstly had to film the product, the media technology used for this was a professional HD camera and tripod, this meant that when we was filming we could get a clear and accurate image and we could also get a variety of shots, in a simple manner without any disruption of a shaking hand. The use of the HD camera was very easy as the cassette the video was being filmed on to needed no setting up therefore when we wanted to film all we had to do was to press record. When we wanted to look back at what we had previously filmed we had to stop recording and then click the play button and rewind all the way the beginning of the scene to check that we had filmed the correct shot and everything was just how we wanted it to be. Whenever we wanted to record again and keep the footage we had previously recorded we had to fast forward to the end of the footage otherwise we would record over the previous recording and loose our work, even though this was fairly time consuming it was important as it wanted to make sure we had filmed all of the correct scenes and shot types but it was also important that we didn’t lose any work. Once all of the footage had been filmed for the music video the program final cut express pro was used in order to construct the music video into something professional. The first stage was to cut the footage that needed to be discarded as it could not be used, this was very simple as all I had to do was playback the foot on the program and then cut where it was most appropriate. I then had to insert our chosen song as a sound layer and then order the footage so the rapping was in sync with the song and the shots were placed in a way that the video would not become boring and each shot was different, just as it would be in a real music video. After the scenes were in sync and in order with the song I then had to edit the scene according to how we had planned to do so on our storyboard and as group. On some of the scenes I had put a black and white filter and then increased the speed to unrealistically fast as this shot had featured our artist moving extremely slow. This meant that our artist would stand out and still appear to be alone and moving very slowly against everyone else in the scene who were moving extremely fast. After this edit was complete I then had to slow to down a scene to extremely slow, this was a simple process as all I had to was decrease the speed of the shot. After this all that was remaining to edit was the blue screen scenes, with these scenes I used the Chroma keyer to identify and then remove all of the blue in the scenes with was simply the background. I then attempted to so feather the edges so that there wouldn’t be a clear distinction between the where the background use to be wasn’t so evident, once I felt that it was of t6he best quality it could be I then went on to add a background to these scenes. Throughout our other products there was a common theme of a smoky background therefore I felt as though it was appropriate to add a smoky background to the video in order to create a link and flow between the website, the music video and the Digipak. I did this by selecting a smoky background from YouTube that I thought would look the best, I downloaded this video and then added it in as a layer underneath the main music video in order for it show in the background rather than on top of the original scenes. I then had to export the video using QuickTime conversion as this would allow the video to be viewed like a regular video and be in the correct format whereby it is able to be uploaded to YouTube and my blog. During the making of the music video final cut express was the prominent media technology used as it had all of the features to create a professional looking music video which I was able to do. I was responsible for constructing the music video using the final cut express program even though this was a lot of responsibility I was able to use previous basic knowledge, which meant that I was the person most able in the group to construct the video whilst the other members in the group were responsible for the website and Digipak whereby they had more experience, skill and knowledge using those programs and creating/developing those products. For the construction of the Digipak once again the Photoshop program was the main media technology used in its creation as it had contained many features and gave a lot of freedom whereby the template was made and all there was left to do was to design and add images and texts to the actual template. This was fairly simple as that had to be done was the import of the images and texts however this program allowed the additions to be edited in a variety of ways, for example blurring out the background involved the background being drawn around and selected whilst the artist remained in the original state, then the highlighted background was blurred simply by clicking the blur button. This appears to be very easy however the selection of the background required accuracy therefore it became time consuming as the original state of the artist was manually drawn around on the computer in order to differentiate between the artist and the background. The creation of the Digipak process was done by a member of my group called Georgina who was able to gain basic knowledge and develop skills of the program which enabled her to create a genre specific and professional looking Digipak. The construction for the website was carried out by the other member in the group called Gianni and the process was very similar to the construction of the Digipak however the program called Wix was used instead of Photoshop. The Wix website gave a series of templates which one was selected as it gave a basic structure of what the website will be like then everything was able to be developed around the basic template, for example a background could be inserted, images and videos could be posted, text could be added and other links/tabs could be added to the page in order for our website to be specific to what we wish to create.

 

During the construction of the evaluation it was very important to make sure that all of the information was there and it had to be presented well. Therefore the main media technology used for this was Microsoft word as this allowed be to write all of the information that I wished to be presented in my evaluation. For each of the questions I would use a different format to present the evaluation which meant that a new media technology would be used. For the evaluation question one I used the media technology of Prezi in order to present my answer. This is because I was able to showcase a large amount of writing, which could potentially look of putting to read, in a much more attractive and interactive format. This was very important as the evaluation is very intense and contains so much writing that the only way to project the information yet make it interesting to read is through the presentation of the answer. I also used a program called Glogster for question two which once again allowed me to showcase a large amount of information and images in a more attractive and enticing way. The most interesting way I was able to construct and answer the evaluation questions was for question three whereby  I created a news report to translate my answer to the question. The first construction process of this answer was finding out and gathering the audience feedback. The media technology I used for this was survey monkey; this allowed me to create an online survey regarding what people thought about the 3 products my group and I had produced. The audience would answer the survey anonymously which meant that as a group we was able to get honest feedback. We also created a shot video whereby we asked people on camera what they thought about our products, we did this so not only were we able to see a response to our products but so we were able to interact with our target audience and find out their opinions/feedback. After the feedback had been gathered we then had to relate this into an answer to the question, we did this by creating a news report where we were able to respond to the question and then showcase how we came to those conclusions through our video and background image of the example survey. This was done through using the green screen to record the clip of my actual response to the video, and then all of the videos were gathered and placed in the appropriate places on final cut express. this was very simple as the footage didn’t needed to be edited much apart from the green screen scenes where by I used the Chroma keyer once again in order to remove the background, I then placed a news format background behind me in the correct position so it appeared that I was in the news room, then the answer was able to be presented as though it was being presented on the news. This question had involved the most media technologies (survey monkey, HD camera, final cut express) as it had contained much more of a process for the presentation to be as interesting as possible.

 

Overall I can conclude that the use of media technologies throughout the research, planning, construction and evaluation was were different as some were simpler to use than others however because there was such a large variety of media technologies used throughout all of these stages I was able to use existing knowledge, develop and expand on previous skills as well as be introduced and learn how to use media technologies that will be used in the professional business. I have been able to gain an understanding into the large amount of media technologies that go into the research, planning and construction of the media products which is valuable for me as this is some knowledge on what I will be using in university and later on in a career.

Music Video Construction Steps

Website Navigation/Page Flow Diagram

Website Construction Steps

Design Sketch Final

Font Ideas

Font ideas from DmeeThriller

Colour Scheme Ideas

Colour scheme ideas from DmeeThriller

Colour scheme ideas for website from GeorginaSolomon

Ideas Brainstorm

Evaluation Of Student Webistes

Analysis of Genre Websites

Webiste Analysis

Digipak Construction Steps

Website Stages by little-gina

Final Digipak Sketch

Digipak Design Sketches Rough

When creating a digipak there are many ideas that have to be considered such as, artwork, colour and what should be included. When designing my digipak I thought it was essential to include a DVD of the music video as this is an added extra feature that the fans and audiences will gain from purchasing the whole digipak as opposed to an album. There will also be a quote that will be related to the artist, the album name and the songs included on the digipak as this links the whole album together.

For my first design the front cover of the digipak would contain lots of little images of the logo in different costumes so the audience are able to immediately recognise who the artist is. Also the lots of little logos will add the appearance of lots colour which would be eye catching to the audience. This theme of lots of little images would be continuous throughout the digipak and the little logos will be used to border the different aspects of the digipak. On the back the little logos will be bordering the track list, an image for the artist and the quote from the artist. On the CD there will be an enlarged image of the artist facing as this will add to the continuous theme and on the DVD there will be an image of the artist logo facing backwards as it stops the images from becoming boring and this will allow the audience to acknowledge the difference between the CD and the DVD.

For my second design I have continued with the use of the logo as I believe this is a clear image that will be recognised by the audiences. However on the front cover there will be an enlarged image of the logos head where only the afro and the eyes and nose can be seen as this sense of mystery about the facial expression below the nose as it cannot be seen. The back cover to the digipak will contain the bottom half of the logo and in the trousers of the logo the track list will be featured. One of the pages will feature artist’s artwork which will contain a background of smoke rising and just the top of the logo's head to follow that sense of enigma. The page with the quote will also contain a smoky background so there is a synchronised theme and the use of the smoky background will link with the quote and the album name. The CD and DVD difference will also be the same as the first design with the CD containing the logo image (frontwards) and the DVD will contain the logo image (backwards).

Font Ideas

Colour Scheme Ideas

When choosing a colour scheme there are a lot of different aspects that have to be considered in order to make the right choice. The target audience of the album are the audience that the digipak/album has to appeal to therefore it must be suitable to the target audience and the genre and the type of people that listen to a Hip Hop are generally different to those who listen to rock. Also the colour scheme should relate to the artist and the message given by the artist as this will create a direct link between the artist and the album rather than a contradiction and something that will confuse the audience. Colour scheme can affect the way an image or artwork looks therefore it is important that there is a synchronisation between the colour scheme, the artist and the music. Finally the colour of the digipak has to capture and get the attention of audiences and potential audiences as it is the first thing that is seen by the audience, this is why choosing the correct colour scheme is important. The first option would be a mixture of bright colours as this will immediately attract audiences. The second option is black and white as the shadow will add mystery and the subdued colours match with the style of the Hip Hop song.

Colour scheme ideas from DmeeThriller

Artist Logo Design

For the Digipak I believe that it is best to keep the same artist logo as the one used for the music video, this is because the repeated use of the logo will allow it to be commonly recognized by audiences and automatically associated with the artist. By using a different artist logo I think that there would be a disconnection between the artist, the digipak and the music video. By using the same logo for all products produced by the artist is creates a brand which audiences will recognise and be attracted to.

However I do think that the same logo could be altered in many ways in order to add a different element to the different aspects of the brand. For example clothing and accessories could be changed however the main features should remain the same in order for the logo to be recognised and associated with the artist. I think that if the different varieties of the same logo are used throughout the digipak then it could show the different forms of the artist and could represent the different products being created (music video, digipak and website).

Idea Brainstorm

Genre Album Cover Analysis

Genre album cover analysis from DmeeThriller

Annotation of Alternative Album Covers

Alternative album cover annotations from DmeeThriller

Evaluation of Student Digipak

Filming Log 2

The second part of my group and I’s filming was meant to be a series of narrative scenes which would contain to actors and take places at my house. Unfortunately the actor and actress we had intended on using continuously cancelled on which meant that we would have to use our contingency plan in order to create a brilliant music video, stick to the conventions of the Hip Hop genre and have enough footage to fill the whole song. What we had chosen to film were more performance scenes however these were against a blue screen which means  in editing we will have the ability to alter the back ground. This form of filming is commonly used not only by Hip Hop artists but also by other artists. This form of filming is very professional and allows the artists to be the focus of the scene. We filming our artist (Jason) standing directly in front of the camera against the green screen and we also filming him facing left, right and the back of him and well as doing a low angle long shot and a close up shot of his hands. This will allow for a variety of effective jump cuts to be made in our music video making it look as realistic as possible. I personally believe that this inconvenience has managed to benefit the group as the scenes we have filmed will allow the music video to be very artists based as well as using a range of different shots.